Gaja Capital Business
Book Prize 2021

2021 Winner

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The 2021 shortlist comprised of an eclectic range of stories of enterprises and their protagonists – the entrepreneur and philanthropist in Azim Premji, an Indian consumer brand for the global audience in Royal Enfield, roadmap for India’s manufacturing prowess, the fall of Yes Bank, and Indian banking’s bad debt challenges by Urjit Patel.

Former Head of the National Corporate Bureau at Mint, Amrit Raj has built a strong understanding of Indian corporates and family businesses, as a journalist. All this comes to the fore in this book, telling the story of an iconic Indian brand looking to go global, the individuals behind this turnaround story who made it what it is. It is also a story of the old guard clashing with the ideas of the new, leading to dramatic changes in the business that resulted in the successful brand we know today. This is also a story of a leader who lived his product and brand experience, translating his passion of the biker lifestyle to consumers in India and around the world.

2021 Jury

Manish Sabharwal

Jury Chairman

Vice Chairman, Teamlease Services Limited

Imran Jafar

Executive Director, Gaja Alternative Asset Management Limited

Dr. Lakshmi Venu

Joint MD of Sundaram-Clayton Ltd

Michael Queen

Michael is a reputed successful global investment professional, currently Chairman of the University of Surrey. He was formerly Chief Executive of 3i Group plc and served as Chairman of the British Venture Capital Association. He is also serving as the Chairman of Thames Bridge Capital, where he provides strategic advisory to alternative asset managers and corporates.

Neelkanth Mishra

Chief Economist, Head of Global Research, and member of the Board in Axis Capital

Prithvi Pal Singh Haldea

Chairman, Praxis Consulting and Information Services Private Limited

Shailesh Vishnubhai Haribhakti

Chairman of DHC (Desai Haribhakti)

Upendra Kumar Sinha

Ex-Chairman, SEBI

Narayan Ramachandran

Narayan is a successful investment professional and a keen social entrepreneur. He was earlier the country head of Morgan Stanley in India (2007-10). He had also previously led portfolio management of Morgan Stanley’s Global Emerging Markets and Global Asset Allocation teams, managing over US$25 billion in assets.

2021 Short List

Other Longlisted Books