The 2021 shortlist comprised of an eclectic range of stories of enterprises and their protagonists – the entrepreneur and philanthropist in Azim Premji, an Indian consumer brand for the global audience in Royal Enfield, roadmap for India’s manufacturing prowess, the fall of Yes Bank, and Indian banking’s bad debt challenges by Urjit Patel.
Former Head of the National Corporate Bureau at Mint, Amrit Raj has built a strong understanding of Indian corporates and family businesses, as a journalist. All this comes to the fore in this book, telling the story of an iconic Indian brand looking to go global, the individuals behind this turnaround story who made it what it is. It is also a story of the old guard clashing with the ideas of the new, leading to dramatic changes in the business that resulted in the successful brand we know today. This is also a story of a leader who lived his product and brand experience, translating his passion of the biker lifestyle to consumers in India and around the world.