EuroKids

About

EuroKids is India’s second largest Pre-K chain with a pan-India presence of 783 centres. EuroKids has, since inception, provided Pre-K education to over 300,000 students. It is a widely recognized and respected consumer brand amongst the parent, student and franchisor community with strong proprietary curriculum strengths. EuroKids’ K-12 chain (EuroSchools) is a strategic extension of the Pre-K business. The Pre-K business provides a captive audience for the high growth K-12 business. EuroKids has 10 K-12 schools across India with over 12,000 students.

Potential

EuroKids enjoys an early mover advantage in India’s branded Pre-K space, having commenced Pre-K operations in the country in 2001 when branded early-age education was a sunrise sector. Driven by its reputable brand, differentiated pedagogical offering, superior in-house curriculum, content development capabilities and strong management team, EuroKids is well-positioned for strong and sustainable future growth.

Insights

Scale

Since our first investment in 2013, Eurokids has achieved significant growth with revenues growing 2x. K-12 enrolments have grown 3x with increased focus on capacity utilization in existing schools while setting up new campuses to fuel growth for the future.

Transformation

EuroKids has evolved from a publishing company to one of India’s largest early age education platforms.

Partnership

Operational involvement in the company including financial planning, corporate strategy, governance and hiring. Since our investment, we have been involved in several initiatives and strategic projects such as strengthening the Pre-K & K-12 product offering and proposition, reduction of churn and capacity utilisation which has improved the operational and financial performance of the company.

"Gaja Capital is an ideal mix of a financial partner, an enabler and a facilitator for a brand like EuroKids, which is striving towards attaining a leadership position. The team at Gaja Capital, has great expertise in assessing future opportunities which has enabled us to create sustainable brand value for all our stakeholders including the young consumers who are our prime focus. Their experience in mentoring multiple brands across categories brought forth a rich & diverse experience and provided us the perfect platform to scale up."