The Indus Valley

One of India's leading healthy cookware brands

About

Established in 2016 and headquartered in Chennai, The Indus Valley is one of India’s leading healthy cookware brands. The company is led by its two co-founders, Jagadeesh Kumar and Madhumitha Uday Kumar. TIV’s product portfolio is focused on high quality, toxin-free cookware made from cast iron, stainless steel and sheet iron. It is as an online-first D2C brand which derives nearly 40% of its revenue from its website and an equal proportion from the e-commerce channel. Rest of the revenue is attributable to two of its emerging distribution channels – quick commerce and offline outlets. TIV has a significant social media presence with nearly 500,000 followers across various platforms.

63%

Revenue CAGR: during FY23-26

90%

revenue from online channels

53%

Gross Margin

Potential

India’s cookware market represents a INR 14,000 crore opportunity as of 2026, with a growing proportion of healthy cookware. While healthy cookware market has grown at a steady CAGR of 14%, the online cookware market (core focus for TIV) has witnessed a higher CAGR of 23% over the last three years. TIV plans to leverage the brand’s strong connect with its consumers to build a wider portfolio of health-focussed products and create India’s leading healthy homeware brand.